Wauneta, NE       308-394-5555

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About Us

Harchelroad Motors, Inc., located in Imperial and Wauneta, is Southwest Nebraska’s premier GM Superstore. Harchelroad Motors has been family owned and operated for over four generations and 75 years. As a family owned business we pride ourselves in our family values and small town morals. Founded by Harvey Harchelroad, later succeeded by Gene Harchelroad, is today run by brothers Sid and Brian Harchelroad.

In fact, Gene Harchelroad was just 23 years old when he was put at the helm of Harchelroad Chevrolet Co, when his father died unexpectedly in 1952. Over the next 50 years, under Gene’s leadership and that of his sons, Sid and Brian, Harchelroad Chevrolet grew into Harchelroad Motors, Inc., one of the most successful dealerships in the area.

Starting with only six employees, Harchelroad Motors, Inc. now employs nearly 40 and includes an Imperial dealership that was added in 1990. Harchelroad Motors, Inc. currently sells Cars, Trucks, and SUVs to locations across the United States and exports vehicles around the World. Also complimenting its automotive operations, Harchelroad Motors Agriculture Division sells and exports farm machinery globally. As the Largest Corvette Dealer in the Midwest, Harchelroad Motors, Inc. is your Corvette Headquarters. Recently a Callaway Franchise was added to the Harchelroad portfolio, making it 1 of only 26 Callaway Dealers in the world.

In May of 2002, Gene was honored as a 50-year GM dealer. According to General Motors executive Larry Hice, Gene is only the third dealer to receive this honor during Hice’s 31- year career. In September of 2002, Gene Harchelroad passed away after a five-year battle with lung cancer. He was 73.

However, his legacy continues today. Harchelroad Motors, Inc. is a full service GM Dealership featuring sales of both new and used vehicles, farm machinery, a well stocked parts department, and a highly recognized service department which features a GM Certified World Technician and several ASE Certified Technicians. Also to be recognized is Harchelroad Motors body shop, which features 2008’s PPG Master Painter of the year. Harchelroad Motors, Inc. considers customer service and loyalty top priority. Customer satisfaction is our #1 goal. Visit us online at www.harchelroadmotors.com or www.harchelroadmotorsag.com, or call toll-free at (877) 862-4389.